designer / viscosoft

may 2019 - current / charlotte, nc

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Responsible for designing and implementing design elements, infographics, illustrations + more that are compelling and on brand.

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• Maintain the brand identity and brand guidelines, ensuring brand + design standards are met on every project

• Deliver high-quality, on brand, scalable/responsive graphic solutions on time

• Implement design elements according to UX/UI documentation for marketing teams

• Create infographics, illustrations, and artwork for the family of brands

• Create customer-centric designs by integrating marketing objectives, target audience, and creative assets into designs

• Create, edit, and maintain the designs of landing pages and click funnel campaigns

• Work with business and development partners to understand the scope of work requests, key goals, messages, calls to action, etc. so designs reflect these objectives

• Utilize principles that help drive successful designs

• Help and support in the update and production of brand collateral for social media channels (Instagram, Facebook, etc.)

• Support the ongoing website + e-comm updates

• Conceptualization + design of emails, newsletters, + web marketing collateral

• Produce collateral for events and other print needs

• Support the creative development of assets such as photography, video, and motion-motion graphics

• Work closely with the Visual Production team to conceive, design, and deliver compelling, on brand rich content for a range of mediums – online, digital, social, mobile and print – targeted mainly at consumer audiences, particularly in the field of consumer home and bedding spaces

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lead designer / kotis properties + kick ass concepts

aug 2017 - may 2019 / greensboro, nc 

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Responsible for designing and driving the company’s brand for Kotis and the Kick Ass Concepts businesses (2 restaurants, a movie theater, a microbrewery and a catering company). Responsible for giving direction to other designers in the company.

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• delegate tasks to, train + supervise junior designers + architects

• brand development, identity + strategy

• graphic design for both digital + print

• web design

• UI/UX design

• photography

• packaging + product design

• space planning, interior design + architectural drafting for the company’s properties, potential commercial tenants + new hospitality concepts

• 3D modeling + rendering to showcase new hospitality concepts or commercial properties

• social media + email campaigns (mailchimp/constant contact)

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design + marketing director / hopfest 2017

may 13, 2017 / greensboro, nc

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Responsible for designing and developing all design materials for the 2017 nc craft beer festival.

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• space + event planning (event + venue layout, digital marketing plan + budget, guerilla marketing plan, + vip tent interior design)

• social media design + management

• digital design (logo, website, email campaigns, movie theater ads, digital billboards, + digital magazine ads)

• print design (posters, flyers, banners, event signage, wristbands, event guide, + parking/talent badges)

• merchandise design (t-shirts, tote bags, koozies, coasters, buttons/pins, magnets, stickers + cups

• assisted team with tasks such as volunteer coordination, sponsorship acquisition, project scope, brewery + food truck direction, + more)

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graphic designer + interior architect / kotis properties + kick ass concepts

may 2014 - aug 2017 / greensboro, nc

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Worked independently and in conjunction with the other designer to create designs that reflected the brands for Kotis and the Kick Ass Concepts businesses (3 restaurants, a movie theater, and a microbrewery).

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• design brand identity + supplemental graphics for all of the kac businesses + events

• design graphics to help market commercial properties

• operated printing press + wide format printer

• basic video editing

• space planning, interior design + architectural drafting for the company’s properties, potential commercial tenants + new hospitality concepts

• 3D modeling + rendering to showcase new hospitality concepts or commercial buildings

• social media + email campaigns

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design + marketing intern / kotis properties + kick ass concepts

nov 2013 - may 2014 / greensboro, nc

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Completed tasks given by the marketing director to help support each business.

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• assisted with marketing, graphic + interior design, + space planning

• assisted with routine administrative duties

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program coordinator / camp trinity

may 2012 - aug 2012 / salter path nc

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Responsible for creating and organizing daily camp and staff schedule.

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• led camp programs/directed campers + staff each week

• directed emergency procedures